Fresh Approach

Fresh Approach We're on a mission to improve healthy food access in Bay Area communities.
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Operating as usual

Check out our IG LIVE featuring Chef Rivers of Chef Eats N Giggles Private Chef & Catering this Sunday, 8/15 at 6:30 PM!...
08/12/2021

Check out our IG LIVE featuring Chef Rivers of Chef Eats N Giggles Private Chef & Catering this Sunday, 8/15 at 6:30 PM! https://www.eatsngigglescateringco.com/. Celebrate her as we celebrate food in the SF Bay and Black-owned Businesses GLOWING-UP! Eats'N"Giggles Chef Bites 🔥🔥🔥#blackownedbusiness #blackowned #sfbayarea #sfbayfoodies #sfbayfood

¡Atención, hispanohablantes! 🔊La Oficina de Sostenibilidad del Condado de San Mateo está ofreciendo su primer Taller de ...
08/11/2021

¡Atención, hispanohablantes! 🔊

La Oficina de Sostenibilidad del Condado de San Mateo está ofreciendo su primer Taller de jardinería solo en español.

Aprenda sobre temas básicos de jardinería el sábado 21 de agosto de 10AM-12PM 🪴

¡Escanee el código QR en la publicación para obtener más detalles!

Attention Spanish Speakers! 🔊

The San Mateo County Office of Sustainability is offering its first Spanish-only Gardening Workshop.

Learn about entry-level gardening topics Saturday, August 21st from 10AM-12PM 🪴

Scan the QR code on the post for more details!

¡Atención, hispanohablantes! 🔊

La Oficina de Sostenibilidad del Condado de San Mateo está ofreciendo su primer Taller de jardinería solo en español.

Aprenda sobre temas básicos de jardinería el sábado 21 de agosto de 10AM-12PM 🪴

¡Escanee el código QR en la publicación para obtener más detalles!

Attention Spanish Speakers! 🔊

The San Mateo County Office of Sustainability is offering its first Spanish-only Gardening Workshop.

Learn about entry-level gardening topics Saturday, August 21st from 10AM-12PM 🪴

Scan the QR code on the post for more details!

Join us as we celebrate Black culture and Black-owned business in the Bay through the food and experience of Chef Crysta...
08/10/2021

Join us as we celebrate Black culture and Black-owned business in the Bay through the food and experience of Chef Crystal Rivers! We will be hosting an IG LIVE on Sunday 08/15/21, 6:30 PM, where Chef Rivers will share a cooking demo featuring a seasonal produce ingredient and following Q&A. Please tune in on Instagram and celebrate with us!

Farmers’ Markets play an important role in the food system especially in urban, low-income areas that are often plagued ...
08/06/2021

Farmers’ Markets play an important role in the food system especially in urban, low-income areas that are often plagued with food deserts and food swamps.

With more Farmers’ Markets accepting EBT, Market Match programs and our Mobile Farmers’ Markets offering a 50% off discount to customers who participate in programs such as CalFresh (SNAP), WIC, SSI/SSDI, Medi-Cal, and unemployment — we can provide equal access to healthy food to everyone 💚

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

We’re all ears! 👂🏼Let us know in the comments or send us a DM: how can Fresh Approach do better to serve your community?...
08/06/2021

We’re all ears! 👂🏼

Let us know in the comments or send us a DM: how can Fresh Approach do better to serve your community?

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

We’re all ears! 👂🏼

Let us know in the comments or send us a DM: how can Fresh Approach do better to serve your community?

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

An important part of food access is providing additional nutrition support and education!Aside from our Traditional and ...
08/05/2021

An important part of food access is providing additional nutrition support and education!

Aside from our Traditional and Mobile Farmers’ Markets, Fresh Approach also offers no-cost Veggie Rx community cooking and nutrition classes 🍳🫑

Gardening skill-building is also available through our Collective Roots Gardening Program in East Palo Alto as well as a Community Compost drop-off at the East Palo Alto Community Farmers’ Market 🧑‍🌾

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

An important part of food access is providing additional nutrition support and education!

Aside from our Traditional and Mobile Farmers’ Markets, Fresh Approach also offers no-cost Veggie Rx community cooking and nutrition classes 🍳🫑

Gardening skill-building is also available through our Collective Roots Gardening Program in East Palo Alto as well as a Community Compost drop-off at the East Palo Alto Community Farmers’ Market 🧑‍🌾

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

We’ve taken time for National Farmers’ Market week to talk about the importance as well as the benefits of Farmers’ Mark...
08/05/2021

We’ve taken time for National Farmers’ Market week to talk about the importance as well as the benefits of Farmers’ Markets in our food systems and communities. With that, it is also our duty to bring awareness to the fact that the food system is still very flawed in many ways.. ⛔️

Land loss for BIPOC farmers is connected directly to discriminatory policies and systemic racism. Rising awareness of these inequalities have led to recent policies such as the Justice for Black Farmers Act which would devote $8 billion annually to buying farmland and granting it to Black farmers, but it raises the question of whether enough is being done.

What are your thoughts? 💭

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

We’ve taken time for National Farmers’ Market week to talk about the importance as well as the benefits of Farmers’ Markets in our food systems and communities. With that, it is also our duty to bring awareness to the fact that the food system is still very flawed in many ways.. ⛔️

Land loss for BIPOC farmers is connected directly to discriminatory policies and systemic racism. Rising awareness of these inequalities have led to recent policies such as the Justice for Black Farmers Act which would devote $8 billion annually to buying farmland and granting it to Black farmers, but it raises the question of whether enough is being done.

What are your thoughts? 💭

#LoveMyMarket #FarmersMarketWeek #FarmersMarketsAreEssential

Markets bring fresh food to the neighborhoods that need it most 💚We happily bring locally-grown produce, nutrition educa...
08/04/2021

Markets bring fresh food to the neighborhoods that need it most 💚

We happily bring locally-grown produce, nutrition education, and gardening skill-building to Bay Area communities!

If you haven’t had a chance to visit a market yet for National Farmers’ Market Week, you can catch our Mobile Farmers’ Market in Sunnyvale tomorrow from 12PM-3PM

🚛Orchard Gardens Apartments - 245 W Waddell Drive

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

08/04/2021
Facebook Live Conversation w/ Cheryl Whilby

Join FMC’s Farmers Market Support Project Manager Rachael Ward as she sits down with Cheryl Whilby to talk all about nutrition incentives.
Cheryl is the Market Manager at the Schenectady Greenmarket in New York and also serves as the Communications Director at Soul Fire Farm. She has vast experience in implementing nutrition incentives at farmers markets and understands the importance of creating equitable, inclusive local food systems. Read more about her work here: https://farmersmarketcoalition.org/people/cheryl-whilby/ https://fb.watch/7au-H1uHVP/
#lovemymarket #farmersmarketsareessential #FarmersMarketWeek

Help us to raise up BIPOC farms that feed our Bay Area communities 🚜💚Tag a BIPOC farmer below or send us a DM if they co...
08/03/2021

Help us to raise up BIPOC farms that feed our Bay Area communities 🚜💚

Tag a BIPOC farmer below or send us a DM if they could benefit from a Fresh Approach partnership! 📩

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

Help us to raise up BIPOC farms that feed our Bay Area communities 🚜💚

Tag a BIPOC farmer below or send us a DM if they could benefit from a Fresh Approach partnership! 📩

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

According to the USDA, of the 3.4 million farmers in the United States today — only 45,000 are Black. This number is dow...
08/03/2021

According to the USDA, of the 3.4 million farmers in the United States today — only 45,000 are Black. This number is down from 1 million a century ago.

We strive to bring BIPOC and organic farmers into our network of Mobile and Traditional Farmers’ Markets and are alway aiming to increase our own knowledge about the communities we serve through community-led initiatives.

🚛 Our Mobile Markets with be in Antioch today from 11AM-2PM (3501 Lone Tree Way) & San Jose from 12PM-3PM (714 S Almaden Ave) 🚛

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

According to the USDA, of the 3.4 million farmers in the United States today — only 45,000 are Black. This number is down from 1 million a century ago.

We strive to bring BIPOC and organic farmers into our network of Mobile and Traditional Farmers’ Markets and are alway aiming to increase our own knowledge about the communities we serve through community-led initiatives.

🚛 Our Mobile Markets with be in Antioch today from 11AM-2PM (3501 Lone Tree Way) & San Jose from 12PM-3PM (714 S Almaden Ave) 🚛

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

We’d like to take a moment in honor of National Farmers’ Market week to say THANK YOU FARMERS 🧑‍🌾👩‍🌾Tag your favorite lo...
08/02/2021

We’d like to take a moment in honor of National Farmers’ Market week to say THANK YOU FARMERS 🧑‍🌾👩‍🌾

Tag your favorite local farms below to give them a shout-out 🔊 for all that they do!

Nos gustaría tomarnos un momento en honor a la semana del mercado nacional de agricultores para agradecerles a los agricultores 🧑‍🌾👩‍🌾

Etiqueta tus granjas locales favoritas a continuación para darles un reconocimiento 🔊 por todo lo que hacen

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

Did you know when you shop at a Farmers’ Market you support your local farmers and community? 🥕🥦🍎The produce from our Mo...
08/02/2021

Did you know when you shop at a Farmers’ Market you support your local farmers and community? 🥕🥦🍎

The produce from our Mobile Farmers’ Market is usually grown within 20 miles of our individual stops — meaning your support makes a direct impact on farmers who continue to provide during the ongoing pandemic 💚

¿Sabía que cuando compra en un mercado de agricultores apoya a los agricultores locales y a la comunidad? 🥕🥦🍎

Los productos de nuestro mercado móvil de agricultores generalmente se cultivan dentro de las 20 millas de nuestras paradas individuales, lo que significa que su apoyo tiene un impacto directo en los agricultores que continúan proporcionando durante la pandemia en curso 💚

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

Did you know when you shop at a Farmers’ Market you support your local farmers and community? 🥕🥦🍎

The produce from our Mobile Farmers’ Market is usually grown within 20 miles of our individual stops — meaning your support makes a direct impact on farmers who continue to provide during the ongoing pandemic 💚

¿Sabía que cuando compra en un mercado de agricultores apoya a los agricultores locales y a la comunidad? 🥕🥦🍎

Los productos de nuestro mercado móvil de agricultores generalmente se cultivan dentro de las 20 millas de nuestras paradas individuales, lo que significa que su apoyo tiene un impacto directo en los agricultores que continúan proporcionando durante la pandemia en curso 💚

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

National Farmers Market Week has begun! August 1-7th show some extra love to your markets and tell us why you love them!...
08/01/2021

National Farmers Market Week has begun! August 1-7th show some extra love to your markets and tell us why you love them! What is your go-to Sunday market??
¡La Semana de los Mercados Agrícolas Nacional ha comenzado! Del 1 al 7 de agosto, muestra un poco más de amor a tus mercados y cuéntanos por qué los amas. ¿Cuál es su mercado dominical preferido?

#FarmersMarketWeek #FarmersMarketsAreEssential #LoveMyMarket

Holy Guacamole! National Avocado Day already? Better pick some up at your local farmers market! #LoveMyMarket #FarmersMa...
07/31/2021

Holy Guacamole! National Avocado Day already? Better pick some up at your local farmers market! #LoveMyMarket #FarmersMarketWeek
Share your local Saturday market to spread the word!

Holy Guacamole! National Avocado Day already? Better pick some up at your local farmers market! #LoveMyMarket #FarmersMarketWeek
Share your local Saturday market to spread the word!

July 30th is internationally recognized Day of Friendship!Got a sweet fruit or veggie pun for me?🥕
07/30/2021

July 30th is internationally recognized Day of Friendship!

Got a sweet fruit or veggie pun for me?🥕

July 30th is internationally recognized Day of Friendship!

Got a sweet fruit or veggie pun for me?🥕

07/28/2021

Are you ready for National Farmers Market Week (Aug 1-7)???#FarmersMarketsAreEssential #FarmersMarketWeek #lovemymarket

Skip the trip to the grocery store and save yourself for a local market next week!

Come catch us outside the library!
07/21/2021

Come catch us outside the library!

Come catch us outside the library!

Do you want to learn more about nutrition and easy recipes to try at home?Fresh Approach has extended their start date a...
07/02/2021

Do you want to learn more about nutrition and easy recipes to try at home?
Fresh Approach has extended their start date and is offering a Full VeggieRx Series in Spanish for San Bruno residents.
The Veggie Rx program is a nutrition and cooking class designed to help you understand and achieve your health goals. We will meet Bi-weekly through zoom on Thursdays from 5:30pm-7:00pm Starting August 5th. We encourage participants to come to every class as we will cover different topics however we understand that things come up and will try to accommodate participants.
Every time you come to class you will receive $7 per household member in produce vouchers that you can use to purchase fruits and veggies at your local Farmers Market!

To sign up for the class click here:
https://forms.gle/Va3hEGacJom4Hg1W7

If you have any questions contact us at [email protected], remember to include your name and city.
We hope to see you in our space!

The Education Team at Fresh Approach

Do you want to learn more about nutrition and easy recipes to try at home?
Fresh Approach has extended their start date and is offering a Full VeggieRx Series in Spanish for San Bruno residents.
The Veggie Rx program is a nutrition and cooking class designed to help you understand and achieve your health goals. We will meet Bi-weekly through zoom on Thursdays from 5:30pm-7:00pm Starting August 5th. We encourage participants to come to every class as we will cover different topics however we understand that things come up and will try to accommodate participants.
Every time you come to class you will receive $7 per household member in produce vouchers that you can use to purchase fruits and veggies at your local Farmers Market!

To sign up for the class click here:
https://forms.gle/Va3hEGacJom4Hg1W7

If you have any questions contact us at [email protected], remember to include your name and city.
We hope to see you in our space!

The Education Team at Fresh Approach

Do you want to learn more about nutrition and easy recipes to try at home?Fresh Approach is offering four week VeggieRx ...
07/02/2021
Oakland SSB Registration form- Oakland

Do you want to learn more about nutrition and easy recipes to try at home?
Fresh Approach is offering four week VeggieRx series in English for Oakland residents.
The Veggie Rx program is a nutrition and cooking class designed to help you understand and achieve your health goals. We will meet weekly through zoom on Thursdays from 5:00pm-6:00pm, we encourage participants to come to every class as we will cover different topics however we understand that things come up and will try to accommodate participants.
Every time you come to class you will receive $20 per class in produce vouchers that you can use to purchase fruits and veggies at your local Farmers Market!

To sign up for the class click here:
https://forms.gle/39Jrj631BZqjsEmD6

If you have any questions contact us at [email protected], remember to include your name and city.
We hope to see you in our space!

The Education Team at Fresh Approach

Thank you for your interest in Veggie Rx Online for Antioch resindents. This is a short series Veggie Rx series starting on July 22nd. We will be meeting every Thursday from 5:00 pm- 6:00 pm. Register for the class by completing this online survey, you will receive more information via email on July...

https://www.youtube.com/watch?v=MEysrI8-dMQHow can you help us support local BIPOC farmers and radically change our loca...
06/29/2021
Farmer Cyrus Lee Shares His Experience at Fresh Approach

https://www.youtube.com/watch?v=MEysrI8-dMQ

How can you help us support local BIPOC farmers and radically change our local food system? Donate today to our 2021 Spring Campaign!

https://give.freshapproach.org/campaign/together-we/c340909

In this video, farmer Cyrus Lee of New American Farm shares his experience of how Fresh Approach and the Richmond Certified Farmers' Market has been a valuable resource for our Bay Area food insecure communities!

Join us for our 2021 Spring Campaign as we share stories of embracing resilience together. As a Fresh Approach patron, together, we create long-term change i...

Last week to donate to our 2021 Spring Campaign! As a Fresh Approach patron, together, we create long-term change in our...
06/29/2021
Together, We

Last week to donate to our 2021 Spring Campaign!

As a Fresh Approach patron, together, we create long-term change in our local food systems, by connecting California communities with healthy food from California farmers while expanding knowledge about food and nutrition.
To donate on our campaign page >> https://give.freshapproach.org/campaign/together-we/c340909

https://www.youtube.com/watch?v=xerFpTtN02A

Together, we create positive and lasting change towards a just and equitable food system right here in our Bay Area community.

A donation to Fresh Approach today would elevate our capacity to bring hope and resilience into the communities we serve...
06/29/2021

A donation to Fresh Approach today would elevate our capacity to bring hope and resilience into the communities we serve. With your help, we can continue to move forward together!

https://give.freshapproach.org/campaign/together-we/c340909

This year more than ever, we are looking for hope and a sense of certainty in ourselves and in our communities. In a time of global pandemics, local wildfires, and social upheaval, we have seen hope when we work TOGETHER.
This is the last week of our 2021 Spring Campaign. Would you consider making a donation? Any amount helps us immensely in creating lasting, positive change for our Bay Area communities!

A donation to Fresh Approach today would elevate our capacity to bring hope and resilience into the communities we serve. With your help, we can continue to move forward together!

https://give.freshapproach.org/campaign/together-we/c340909

This year more than ever, we are looking for hope and a sense of certainty in ourselves and in our communities. In a time of global pandemics, local wildfires, and social upheaval, we have seen hope when we work TOGETHER.
This is the last week of our 2021 Spring Campaign. Would you consider making a donation? Any amount helps us immensely in creating lasting, positive change for our Bay Area communities!

Address

5060 Commercial Cir, Ste C
Concord, CA
94520

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Come on by TOMORROW to our San Jose Mobile Farmers Market stop at the Troy Apartments; 714 S Almaden Ave, San Jose, CA 95110 from 12pm to 3pm. We will have a demo on food waste and give a way coupons to use at the truck!! Support Fresh Approach's mobile farmers market and purchase fresh, local, organic produce and fruits. Hope to see you there ! 🥦🥬🍑🍊 Shoppers that use SNAP/EBT qualify for a 50% discount EVERY WEEK! As well as participants that use MediCal, WIC, SSI, SSDI, Veteran, Unemployed or has picked up produce from a food pantry recently. 🥦🥬🍑🍊
Congratulations to Fresh Approach for being awarded a USDA FMPP Grant to continue to increase access to healthy food by promoting CalFresh at farmers markets!
Hi there, Firstly, I love freshest cargo. We’ve been utilizing your services since the beginning of the South Bay schedule years ago & appreciate all that you do to assist low-income individuals/families w/ fresh produce. The mobile truck has afforded my family & I an abundance of food for very little in comparison to a grocery store. However, I’ve noticed a shift in quality & freshness as of late. Most recently within the last two months when we’ve gone to the truck(which is every week) something purchased is moldy/going bad very shortly afterwards. Previously it was a whole bag of sweet potatoes(4-5 lbs) less than a week after buying. All of the peaches bought(8) were unripe & began to mold before they ripened. There were other instances, but not as large amounts. This past week a mandarin was moldy one day after purchasing & three large tomatoes are moldy two days after purchasing. While the prices & discount are great I’m losing money & food for my family every time this happens. My compost worms on the other hand have had an abundance of food. How can y’all help to avoid this happening?
Strawberries and snap peas, picked up this morning at the Kaiser stop were so flavorful. Thank you !!! Sending my husband to get more
Thanks for the support so far! We're about 57% towards our $10K year-end goal. Your gift can make a world of difference. Fresh Approach works with communities throughout the Bay Area to make healthy food more accessible. Your gift will give families the resources and training they need to make sustainable lifestyle changes, by expanding their nutrition, cooking, and gardening skills, and boosting their access to local, affordable produce - and that's good for farmers who are reliant on direct market sales. Let's do this!
BIG NEWS: I am thrilled to be coming full circle and rejoining Agricultural Institute of Marin as the new Development Director. I was previously the Director of Programs for 9 years. After a few years as the Executive Director and then Development Director at Fresh Approach, I am returning to an organization whose mission I have remained passionate about. STAY TUNED FOR MORE about AIM's education and equity programs, our Bay Area farmers' markets, and the project to build a permanent home for the Marin Farmers' Market with a center for education.
This Saturday we are rescheduling the 1st Saturday's of the month volunteer workday to NEXT Saturday, Sept. 8, due to the holiday weekend. Have a wonderful weekend!