American Marketing Association/New York Capital Region Chapter

American Marketing Association/New York Capital Region Chapter Looking for the spark to ignite your marketing? Take a closer look at the American Marketing Association, the Capital Region's premiere organization for marketing professionals. www.amanycapital.org
If your job is to market your product or service, you'll gain both personally and professionally by joining the American Marketing Association. Guaranteed. Our local chapter offers you an excellent opportunity to learn from, and network with, hundreds of Capital Region marketing professionals. The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing.
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Attention marketing people managers! There has never been a more cost-effective way to offer professional development op...
08/28/2020

Attention marketing people managers! There has never been a more cost-effective way to offer professional development opportunities to your team. We offer rich programming every month and members attend FREE. 2021 budgets need AMA! https://amanycapital.org/memberships/

American Marketing Association memberships are now only $29/year for students!  Your marketing community awaits! https:/...
08/27/2020
AMA Membership

American Marketing Association memberships are now only $29/year for students! Your marketing community awaits! https://www.ama.org/ama-member-benefits/

An AMA membership gives you access to exclusive content and discounts on products/events that will boost your knowledge and help your marketing career.

Mechanical Dynamics & Analysis LLC (MD&A) is looking for a Marketing Coordinator.  Check out our brand new job board on ...
08/25/2020
Marketing Coordinator

Mechanical Dynamics & Analysis LLC (MD&A) is looking for a Marketing Coordinator. Check out our brand new job board on our new website to learn more about the position! https://amanycapital.org/job/marketing-coordinator/

Mechanical Dynamics & Analysis LLC (MD&A) provides power generators around the globe with a full-service, OEM-alternative for services, parts, and repairs for steam and gas turbines and generators. The Marketing Coordinator role will take ownership of all our external and internal communications, as...

Together with the Public Relations Society of America (PRSA) NY Capital Region Chapter, we are excited to announce that ...
08/24/2020

Together with the Public Relations Society of America (PRSA) NY Capital Region Chapter, we are excited to announce that we are now excepting entries for Capital Region MARCOM Awards 2020! Entry deadline is 9/21/20. http://crmarcomawards.com/enter/

Special offer for AMA NY Cap Region marketers! Don’t miss out on the latest #contentmarketing trends, inspiration and te...
08/17/2020

Special offer for AMA NY Cap Region marketers! Don’t miss out on the latest #contentmarketing trends, inspiration and technology at Content Marketing World 2020- NOW VIRTUAL. Use our special code AMANYCAP to save an extra $100. Register today! http://cmi.media/2020CMWorld

Last call!  Marketing to Gen Z virtual event happening tomorrow.  Get your tickets now! https://amanycapital.org/event/m...
08/11/2020
Marketing to Gen Z: How to Engage the Next Most Important Consumer Segment

Last call! Marketing to Gen Z virtual event happening tomorrow. Get your tickets now! https://amanycapital.org/event/marketing-to-gen-z-how-to-engage-the-next-most-important-consumer-segment-2/

Generation Z, consumers born starting in 1997, are unlike any generation before them. They do not consume traditional media and they do not respond to traditional advertising and marketing. In his keynote speech, Mark Beal deliver his latest Gen Z research findings and insights that speak to Gen Z a...

American Marketing Association/New York Capital Region Chapter's cover photo
08/06/2020

American Marketing Association/New York Capital Region Chapter's cover photo

Can you believe it's been a full year of podcast here at AMA NY Capital Region? Host Blaise Bryant relives some of the m...
08/04/2020
Capital Marketer 12 Celebrating the Year

Can you believe it's been a full year of podcast here at AMA NY Capital Region? Host Blaise Bryant relives some of the many "firsts" since the podcast began. What do you think? #Celebrate #Podcast

Can you believe it's been a full year of podcast here at AMA NY Capital Region? Host Blaise Bryant relives some of the many "firsts" since the podcast began. What do you think?

Save the Date! The Capital Region MARCOM Awards will be held virtually this year this year on Wednesday November 18th. I...
08/04/2020

Save the Date! The Capital Region MARCOM Awards will be held virtually this year this year on Wednesday November 18th. Information on how to apply will be posted shortly. http://crmarcomawards.com/

Tickets are now available for our September event: Content Marketing in the Age of COVID-19. Content was king. Now it's ...
07/28/2020
Content Marketing in the Age of COVID-19

Tickets are now available for our September event: Content Marketing in the Age of COVID-19. Content was king. Now it's the emperor. Find out why content rules far and wide in the "new normal.

Content was king. Now it's the emperor. Find out why content rules far and wide in the "new normal."

Check out this recap of our recent re-engage and reconnect marketing summit written by Tina Vasquez. https://amanycapita...
07/20/2020
“Reengage and Reconnect”: The Future Shape of Marketing Summit 2020

Check out this recap of our recent re-engage and reconnect marketing summit written by Tina Vasquez. https://amanycapital.org/reengage-and-reconnect-the-future-shape-of-marketing-summit-2020/

By: Tina Vasquez As the world changes, so does the way we engage and connect as people and as businesses. This current pandemic has resulted in a universal shift and has led marketers to continue to do what they have always done best – adapt. Having the ability to understand consumer behaviors and...

The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get fre...
07/17/2020

The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it’s all just $149/year. https://www.ama.org/ama-member-benefits/

Last call! Get your ticket for this week's webinar! Cut Through the Noise: Create Authentic Messages in a Sales Saturate...
07/13/2020
Cut Through the Noise: Create Authentic Messages in a Sales Saturated Feed

Last call! Get your ticket for this week's webinar! Cut Through the Noise: Create Authentic Messages in a Sales Saturated Feed with Redburn Development's Jess Sheridan.

Join Redburn Development's Jess Sheridan as she talks about marketing to a demographic who are hyper aware that they're always being sold to About this Event

You won't want to miss the latest Capital Marketer Podcast. Warren Zeiser from We Rise Consulting shares some marketing ...
07/07/2020
Capital Marketer 11 Local Lessons and Passing the Torch

You won't want to miss the latest Capital Marketer Podcast. Warren Zeiser from We Rise Consulting shares some marketing lessons from his clients. We pass the torch from Will Trevor to in-coming President Chelsie Jankow. What stood out to you? #AMA #Podcast

You won't want to miss the latest Capital Marketer Podcast. Warren Zeiser from We Rise Consulting shares some marketing lessons from his clients. We pass the torch from Will Trevor to in-coming President Chelsie Jankow. What stood out to you?

We're so excited to share our new website! Navigate over to the site to check out upcoming events, membership, volunteer...
06/23/2020

We're so excited to share our new website! Navigate over to the site to check out upcoming events, membership, volunteer opportunities, and marketing resources!

https://amanycapital.org/

The AMA NY Capital Region Mentor program kicked off last week and we are so excited to launch this program! Thank you to...
06/15/2020

The AMA NY Capital Region Mentor program kicked off last week and we are so excited to launch this program! Thank you to all of our wonderful mentors and mentees! We can't wait to see your progress over these next few months.

Join us for AMA NY Capital Region Executive Forum, Thursday, June 25th at 12 PM!Peter Gannon will discuss lessons learne...
06/11/2020

Join us for AMA NY Capital Region Executive Forum, Thursday, June 25th at 12 PM!

Peter Gannon will discuss lessons learned during the COVID-19 crisis including modified practices and staying connected virtually. In the spring 2020, Peter and his team at United Way of the Greater Capital Region re-imagined how they operate, communicate, and serve amid a global pandemic.

Learn more here: https://www.facebook.com/events/282620752927485

AMA membership is now $149 per year to help you more easily access the marketing training and tools you need to lead thr...
06/10/2020

AMA membership is now $149 per year to help you more easily access the marketing training and tools you need to lead through the challenges ahead. Find your community at ama.org/join

Statement from the American Marketing Association New York Capital Region Chapter. For those unable to view the file, a ...
06/09/2020

Statement from the American Marketing Association New York Capital Region Chapter. For those unable to view the file, a link to a PDF copy is included here: https://tinyurl.com/y7mzovxq

Have you been trying to figure out strategies to connect with your clients during the Coronavirus pandemic? This month's...
06/08/2020
Capital Marketer Podcast

Have you been trying to figure out strategies to connect with your clients during the Coronavirus pandemic? This month's podcast features an all-star panel of experts sharing their ideas on reconnecting and reengaging with your customers.

The Capital Marketer Podcast is your home for marketing tips and tricks in the Albany, NY area. The Capital Marketer Podcast features speakers who provide marketing insights at our events, and highlights our members. Questions and comments are welcome: [email protected]

Listen here: https://tinyurl.com/yb5frvw7

The Capital Marketer Podcast, a production of the American Marketing Association NY Capital Region Chapter, is your home for marketing tips and tricks in the Albany, NY area. The Capital Marketer Podcast features speakers who provide marketing insights at our events and highlighting our members. Que...

Have you been trying to figure out strategies to connect with your clients during the #Coronavirus? We have an all-star ...
06/02/2020
Capital Marketer 10 Reengage and Reconnect Panel

Have you been trying to figure out strategies to connect with your clients during the #Coronavirus? We have an all-star panel of experts sharing their ideas on reconnecting and reengaging with your customers. What advice stood out to you? #Marketing #Covid

Have you been trying to figure out strategies to connect with your clients during the #Coronavirus? We have an all-star panel of experts sharing their ideas on reconnecting and reengaging with your customers. What advice stood out to you?

We're highlighting our next speaker at the digital summit: Reengage and Reconnect: The Future Shape of Marketing Summit ...
05/23/2020

We're highlighting our next speaker at the digital summit: Reengage and Reconnect: The Future Shape of Marketing Summit 2020 - happening Friday, May 29th!

Rohit Bhargava is a leading authority on marketing, trends and innovation. He is the Founder of the Non-Obvious Company and previously spent over 15 years advising large organizations on digital and marketing at two respected global agencies: Leo Burnett and Ogilvy.

Rohit is widely considered one of the most entertaining and original keynote speakers on marketing disruption and innovation in the world. He is the #1 Wall Street Journal bestselling author of six books on topics as wide ranging as the future of business, building a human brand with personality, and why leaders always eat left handed.

He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.

He has been invited to deliver sold-out keynotes and workshops to change the way teams and leaders think at the World Bank, NASA, Intel, LinkedIn, MetLife, Under Armour, Univision, Disney and hundreds of other well-known organizations. Rohit also teaches a popular course on marketing and storytelling at Georgetown University in Washington DC and writes a monthly column on trends for GQ magazine in Brazil.

Register here: https://tinyurl.com/yc3bre2r

Don't forget to sign up for our digital marketing summit: Reengage and Reconnect, Friday, May 29th right here: https://t...
05/22/2020

Don't forget to sign up for our digital marketing summit: Reengage and Reconnect, Friday, May 29th right here:
https://tinyurl.com/yc3bre2r

We're introducing another one of our speakers, Bob Cargill, who was the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is available for hire as a copywriter, content creator, social media marketer, consultant, teacher, presenter and public speaker.

In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as a manager and mentor. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (which he started in 2004), Gold for Best Tweets and Silver for Best Copywriting.

Bob likes to keep his finger on the pulse of what's what and who's who in his field. Not only has he presented and spoken in public many times about social media, copywriting and marketing, he has been published or quoted in his areas of expertise in countless media outlets. He also has his own podcast on marketing and a YouTube channel with hundreds of videos.

The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.

Ray Brescia is our next speaker at the Reengage and Reconnect Digital Summit-happening next Friday the 29th! Ray is the ...
05/21/2020

Ray Brescia is our next speaker at the Reengage and Reconnect Digital Summit-happening next Friday the 29th!

Ray is the Harold R. Tyler Chair in Law & Technology at Albany Law School. He is the former Associate Director of the Urban Justice Center in New York City and was a Skadden Fellow at the Legal Aid Society of New York. After graduating from Yale Law School, he was a law clerk to the Civil Rights icon, the Hon.

Constance Baker Motley of the U.S. District Court for the Southern District of New York. In his new book, The Future of Change: How Technology Shapes Social Revolutions (Cornell University Press, 2020), Ray Brescia examines how social movements since the nation’s founding have used advances in communications technologies to bring about social change, especially in times of crisis.

His talk will explore the ways that the lessons from the past can be harnessed to help us make sense of the present, bring about social change in this moment, and help consider what such change might look like in the future. Two critical components of different movements for change that Brescia notes are that they tend to embrace certain types of messages, and they leverage technology to spread those messages. His talk will explore these issues is greater detail. https://tinyurl.com/yc3bre2r

Put your hands together for our next highlighted speaker at the Reengage and Reconnect Digital Summit next week!Allen Ga...
05/20/2020

Put your hands together for our next highlighted speaker at the Reengage and Reconnect Digital Summit next week!

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out in June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

Learn more and sign up here: https://tinyurl.com/yc3bre2r

Introducing the first speaker at our digital marketing summit next week!Russ Klein has quarterbacked teams for many of t...
05/19/2020

Introducing the first speaker at our digital marketing summit next week!

Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven Corporation, Burger King Corporation, and Arby’s Restaurant Group. He has held leadership positions with Leo Burnett and FC&B advertising agencies.

Klein’s impact on business performance as a CMO is unrivaled; being the only CMO to lead marketing for three major LBO-IPO consumer product deals that have garnered returns to shareholders of 447%, 442%, and >3000%; each shattering records at the time for growth and shareholder return, over the course of his career.

As CEO for the American Marketing Association, Russ is charged with the historic transformation of the AMA to become the essential community for marketers.

Learn more about the summit and sign up here: https://tinyurl.com/yc3bre2r

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Albany, NY

General information

We are a non-profit marketing organization in Albany, NY. We focus on promoting local expertise and helping local business owners gain the knowledge and make the connections they need to succeed.

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Arm yourself with the knowledge, resources and connections you need to stay on top of this fast-changing industry. The AMA New York Capital Region chapter is an active professional group with a full program of events, networking opportunities, and information to help members advance their professional status.

Membership in AMA applies to both the international American Marketing Association, and the local New York Capital Region chapter.

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Comments

Calling All College Marketing Students! Bartleby is seeking 25 hardworking and diligent college students for a paid part-time, on-campus Spring project: the Bartleby Campus Ambassador Program. If you are a current college student, please apply and encourage other students to apply! $15/hour, 5 hours/wk, Feb - May. Feel free to email your questions to: [email protected]. Follow this link to see the full program description and schools list!
Will you be offering the Professional Certified Marketer PCM® in Digital Marketing Course again this year? I'm sorry I missed this one!
I'm unable to make the breakfast meetings, because I need to get the kiddos off to school. But I was so sad to miss today's topic. Any chance someone would be willing to send some slides my way?
Thank you for today's breakfast talk on Content Marketing: "The New Content Culture" by Keith Richards. The hot topic of content creation demonstrates just how much professionals in marketing and in public relations have in common at times; shortly after the breakfast, I saw this post about content by PRSA. I think that members of both the American Marketing Association/New York Capital Region Chapter and the Public Relations Society of America (PRSA) - NY Capital Region Chapter will enjoy the article and (and who doesn't like donuts :-)