Corporations in the #gigeconomy have massive advertising budgets and sleek campaigns that distort the realities of the industry. In #India, food delivery drivers are taking to social media to change public opinion.
Social media accounts like #DeliveryBhoy, #SwiggyDEHyd, and Zomato Delivery Partners share struggles of #gigworkers, gaining attention of consumers and brands - Swiggy, Zomato - who are forced to respond because of public pressure.
Indian Federation Of App Based Transport Workers helps workers use social media, in addition to organizing #strikes and pursuing litigation. “When we write on social media, we connect directly with our users so that they know firsthand what our struggles are,” #IFAT's Shaik Salauddin said.
India’s workers devastated by deadly second wave of Covid-19 https://bit.ly/3CYSaxz
The All-India Gig Workers Union: A case study https://bit.ly/3okHRQr
The Indian Federation of App-based Transport Workers: A case study https://bit.ly/39SSocV
#platformeconomy #fooddelivery #DeliveryWorker #tradeunion
#globalsouth #globalsolidarity #collectiveaction
Kunal Purohit reports from Mumbai on how gig workers are exposing exploitative practices on social media to reach an important ally: consumers