ICOM MPR

ICOM MPR is the International Committee for Marketing and Public Relations of the International Council of Museums (ICOM). MPR provides its members with the opportunity for professional growth, works to develop good communications and marketing practices, and encourages a high level of professional and social networking amongst colleagues.

If you are a museum professional or a student in this field and want to join us, please visit http://icom.museum/ and become a member. The president of the board is Ms. Meghan Curran, the vice president is Ms. Joy Hsin. For all board members please visit http://bit.ly/2vLNTvs.

Fonctionnement normal

24/09/2021

Here is a brief summary in words and photographs from our colleagues of ICOM Russia, who hosted and co-organized our recent annual conference:

18/09/2021

it's lunch break... we will return with special guest Evgeniya Kiseleva and the panel discussion “Universal tongue of communications – live, hybrid or fully digital? What language will speak the Museum in the future?”
see you later!
#reimagineVisitorJourney @ICOMMPR @icomdeutschland #TalkingAboutMuseum
#AVICOMICOM
#EmotionalJourney
@icomeurope.museums
@IcomOfficiel
@theartsmuseum #TalkingAboutCommunication #TalkingAboutValues
#museum
#ICOM
@TheEmbassyOfCulture

18/09/2021

@bjornstenvers
With this conference we made history!
in 1977 ICOM MPR had her very first Conference.
This was in USSR, Moscow.
Today we are 44 years later back home to celebrate our 45th year. In the honour of Mrs. Olga Sazonova from the Central Museum of the Revolution of the USSR.
She was the organizer of the conference in 1977.
Today also name fellow Olga (Chistanova) of ICOM Russia is continuing this tradition.
Thanks and Congratulazion Olga!

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia #EmotionalJourney

18/09/2021

our next speaker: NATALIA NIKITINA speaks on Emotional interpretation of the heritage.
more on Natalia & her Museum in this interview on the BBC: https://www.bbc.com/travel/article/20210125-kolomna-the-russian-town-built-by-apple-sweets

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia #EmotionalJourney

18/09/2021

Our new additional hashtag:
#emotionaljourney and the importance of the quality program in Museums
#reimagineVisitorJourney @ICOMMPR @icomdeutschland ##talkingaboutmuseum #ICOMRussia

18/09/2021

so many award winning projects! which one is our favorite?
#reimagineVisitorJourney @ICOMMPR @icomdeutschland #TalkingAboutMuseum
#AVICOMICOM
@icomeurope.museums
@IcomOfficiel
@theartsmuseum #TalkingAboutCommunication #TalkingAboutValues
#museum
#ICOM
@TheEmbassyOfCulture

18/09/2021

What a Start into the second day of our conference: choir with Russian songs thanks to ARTYOM SILKIN #reimagineVisitorJourney #TalkingAboutMuseums

18/09/2021

The second day of our conference just started! Believe it or not, it is going to be even more dynamic than yesterday!

#reimagineVistorsJourney #ICOMMPR #ICOMRussia

17/09/2021

a very very long and interesting day!
we are closing the session for today, and we will start at 930 Moscow time with Matthias Henkel, Chair of ICOM MPR talking with EIKE SCHMIDT Director General, Galleria degli Uffizi.
See you tomorrow!

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

What is PERSONA and what practical value does it give to your team and your work?
#reimagineVisitorJourney
#ICOMMPR #ICOMRussia

17/09/2021

Imagine the world of our visitors....
how often do we do that???
Workshop with Lisa Baxter
#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

Back with LISA BAXTER for our ONLINE-WORKSHOP, Make or Break!

#reimagineVisitorJourney #ICOMMPR #ICOMRussia

17/09/2021

the discussion is on even in an hybrid setting!

#reimagineVisitorJourney #ICOMMPR #ICOMRussia

17/09/2021

TASIA DUSKE CEO of the Museum Hack Discussion tells us about virtual experience, digital tours starting from lockdown and moving on to a back to the new normal.
a wild storm from NY!

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

Mr. BORIS AKUNIN is on stage.
Poet, writer, translator.... talking about his experience visiting museums

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

See you later with our next slot, moderated by
Tamara Ognjević
with Dragana Lucija Ratkovic Aydemir

#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

How do you collect feedback data?
#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

Human centered practice.
Observational research
customer journey mapping.
Want to learn more?
Join #ICOMMPR

#reimagineVisitorsJourney
#ICOMRussia

17/09/2021

you need deep knowledge of the visitors to create the best possible experience
#reimagineVisitorsJourney #ICOMMPR #ICOMRussia

17/09/2021

Exhibition conceptualisation and development with
Lisa Baxter
www.theexperiencebusiness.co.uk
#reimagineVisitorsJourney
#ICOMMPR
#ICOMRussia

17/09/2021

#reimagineVisitorsJourney
Lisa Baxter
The Creative and Collaborative Curator.
“Curator as a conductor of the visitor’s feeling and experience.”

17/09/2021

The keynote from Lisa Baxter is really an eye-opener on the topic #VisitorExperience

#reimagineVisitorJourney @ICOMMPR @icomdeutschland #TalkingAboutMuseum
#AVICOMICOM
@icomeurope.museums
@IcomOfficiel
@theartsmuseum #TalkingAboutCommunication #TalkingAboutValues
#museum
#ICOM
@TheEmbassyOfCulture

17/09/2021

After the welcome speach of Alexander Sholokhov, President of ICOM Russia, and dr Matthias Henkel, Chair of ICOM MPR, we are enjoying our first keynote, charming Lisa Baxter ❤

#ICOMMPR #ICOMRussia #reimagineVistorsJourney

17/09/2021

Getting ready for the conference that will start at 10:45 (Moscow time)! Fasten your seat belts and turn on cameras! 😊☘💞

#ICOMMPR #museums #communication #reimagineVistorsJourney

17/09/2021

THAT will be the Hashtag of the day: #reimagineVisitorJourney #ICOMMPR ICOM Deutschland e.V.

https://time.is/de/Moscow#reimaginevisitorjourney

16/09/2021

Check if you have the exact time, and what time it is in any time zone on https://time.is/ !

https://time.is/de/Moscow
#reimaginevisitorjourney

16/09/2021

WOW - this morning we had the final technique rehearsal for our conference #reimagineVisitorJourney in Moscow and #zoom https://mpr.mini.icom.museum/prelimnary-program-2021/ its still possible to register...

The registration is going to close today at 3 p.m. BerlinTime
https://mpr.mini.icom.museum/registration-2021/

Icomus Staff #TalkingAboutMuseum
#AVICOMICOM
ICOM Europe
International Council of Museums - ICOM
Государственный музей изобразительных искусств имени А.С. Пушкина #TalkingAboutCommunication #TalkingAboutValues
#museum
#ICOM Embassy of Culture. content concept communication creativity Lisa Baxter Matthias Henkel Björn Stenvers Olga Chistanova Tamara Ognjević Anastassia BelessiotiAnna Dentoni

15/09/2021

#reimagineVisitorJourney Deadline for the registration to our conference is September 16 at 3 pm! Come on! We are waiting for you!

14/09/2021

It goes without saying: follow the hashtag for our upcoming #conference #reimagineVisitorJourney @ICOM_MPR @ziskacomm @ICOMDeutschland #TalkingAboutMuseum @IcomOfficiel @DavydovToday @Pushkin_museum #TalkingAboutCommunication #TalkingAboutValues

LINK: mpr.mini.icom.museum/lets-talk-2021/

10/09/2021

Just a sneek preview to Prague 2022 #icom_mpr #TalkingAboutMuseums

09/09/2021

Meet ESA astronaut Gerhard Thiele, one of our keynoters for
LET’S TALK ! reimagine the visitor journey:
ICOM MPR's Hybrid Annual Conference, Sept 16-19,
FREE Registration: https://tinyurl.com/ICOMMPR
Thiele is shown during the Shuttle Radar Topography Mission (SRTM), in February 2000. The mission collected data to create the first-ever 3D map of the complete globe!
"After his flight, Thiele worked as a 'CapCom' (Capsule Communicator) for NASA. A CapCom acts as the communicator between ground control and the astronauts in space. He was the first European astronaut to serve in this capacity. He returned to Germany in 2001 to head ESA's European Astronaut Centre." https://www.dlr.de/content/en/articles/missions-projects/german-astronauts/gerhard-thiele.html

ICOM's International Committee for Marketing and Public Relations is proud to organize this conference together
with Alexander Sholokov and ICOM Russia colleagues and
Roman Davydov, who represents
THE INTERNATIONAL NUMISMATIC CLUB MUSEUM in Moscow.

NASA 360 NASA Earth NASA - National Aeronautics and Space Administration NASA History National Air and Space Museum, Smithsonian Institution #spacemuseum #museums ESA - European Space Agency Anne-Catherine Robert-Hauglustaine
Musée de l'Air et de l'Espace Yu Zhang #airandspacemuseum #sciencemuseum #planetarium ICOMNathist ICOM Europe ICOM US #astronaut #astronomy

Photograph Copyright NASA

07/09/2021

Meet Taskia Duske, CEO of Museum Hack, Inc, one of our keynoters for
LET’S TALK ! reimagine the visitor journey:
ICOM MPR's Hybrid Annual Conference, Sept 16-19,
FREE Registration: https://tinyurl.com/ICOMMPR

"Museum Hack leads renegade, small group tours for people who think they don't like museums. Rain check your true crime binge and call up your BFF, because we are going to show you why museums are the greatest f***ing institutions on Earth." - https://museumhack.com/

ICOM's International Committee for Marketing and Public Relations is proud to organize this conference together
with Alexander Sholokov and ICOM Russia colleagues and
Roman Davydov, who represents
THE INTERNATIONAL NUMISMATIC CLUB MUSEUM in Moscow.

#Icom #museums #MuseumCurators #museo #museu #museumsmatter #museum Network of European Museum Organisations New England Museum Association Australian Museums and Galleries Association Western Australia South African Museums Association Western Cape Mid-Atlantic Association of Museums (MAAM) Association of Midwest Museums Southeastern Museums Conference-SEMC Museum Hack Canadian Museums Association / Association des musées canadiens

04/09/2021

In times when #ABBAVoyage is planning its #VOYAGE, we - as @icom_mpr are going to celebrate our annual conference on the topic VISITOR JOURNEY :-)) join us and participate…

that’s our cool program: https://mpr.mini.icom.museum/prelimnary-program-2021/

#uffizigallery #ICOM ICOM Italia ICOM México ICOM US International Council of Museums - ICOM ICOM Canada Committee for Education and Cultural Action (ICOM-CECA) ICOM Argentina ICOM Russia / ИКОМ России Icom France Museums Association

01/09/2021

Meet Eike Schmidt, director of the Uffizi, one of our keynote speakers, for
LET’S TALK ! reimagine the visitor journey:
ICOM MPR's Hybrid Annual Conference, Sept 16-19,
FREE Registration: https://tinyurl.com/ICOMMPR

"When museums around the world went dark last March, the team at the Uffizi Galleries in Florence rolled up their sleeves and got to work. Its director, German art historian Eike Schmidt decided that if they could not bring people into their museum, he would bring the museum to the people.
"Now, he’s preparing to launch the “Uffizi Diffusi” program later this year to disperse art from its storage to dozens of venues all over Tuscany in a series of thematically arranged presentations. Schmidt and local mayors are even working to establish bicycle routes between the cities to connect venues, like the late Renaissance palace in Montelupo Fiorentino and an opulent former thermal bath in Livorno." -- Kate Brown, Europe Editor, artnet news https://news.artnet.com/art-world/eike-schmidt-interview-1950305

Photo by Laura Lezza/Getty Images.

ICOM's International Committee for Marketing and Public Relations is proud to organize this conference together
with Alexander Sholokov and ICOM Russia colleagues and
Roman Davydov, who represents
THE INTERNATIONAL NUMISMATIC CLUB MUSEUM in Moscow.

International Council of Museums - ICOM ICOM Italia Virtual Uffizi Gallery ICOM US ICOM Canada ICOM México Committee for Education and Cultural Action (ICOM-CECA) ICOM Paraguay ICOM ICEE #uffizigallery #museums #museumstudies #museumsmatter #MuseumCurators

29/08/2021

Meet Dragana Lucija, founder-director of Muze / Muses, one of our keynote speakers, for
LET’S TALK ! reimagine the visitor journey:
ICOM MPR's Hybrid Annual Conference, Sept 16-19,
FREE Registration: https://tinyurl.com/ICOMMPR

"Bringing light or directing it towards those darker and lesser known parts of life and heritage has its challenges. Knowledge, skills, enthusiasm and courage are required in this work. Dragana Lucija managed to unite all these qualities and insist on them when she started Muses in 2005...She is especially sensitized to work in local communities. Working with people who come together to celebrate their heritage is her calling."...https://muze.hr/en/about-muses/dragana-lucija/

ICOM's International Committee for Marketing and Public Relations is proud to organize this conference together
with Alexander Sholokov and ICOM Russia colleagues and
Roman Davydov, who represents
THE INTERNATIONAL NUMISMATIC CLUB MUSEUM in Moscow.

ICOM US #ICOMMPR ICOM Vlaanderen (ICOM Belgium Flanders) ICOM España ICOM CECA Europe ICOM Europe International Congress of Maritime Museums ICOM Russia / ИКОМ России #museums #museumstudies Museums Association

Adresse

1 Rue Miollis, Unesco
Paris
75015

Site Web

https://mpr.mini.icom.museum

Produits

We are providing professional growth opportunities for our members via our annual conferences and disseminate good practise examples via our newsletter and webpage www.mpr.icom.museum.

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Vidéos

Boris Akunin as keynote at ICOM MPR conference

A short insight to the speech of Lisa Baxter at our conference in MOSCOW and on ZOOM

Tasia Duske and Björn Stenvers

ICOM MPR Challenge 2020

Interview Dr. Andreas Görgen, Director-General for Culture and Communication at the Federal Foreign Office of Germany

Here comes Interview No 6 of our ICOM MPR Challenge 2020 "Narratives - Long Story Short" Our ICOM MPR chair, Matthias Henkel is talking to Andreas Görgen (D) Dr Andreas Görgen is Director-General for Culture and Communication at the Federal Foreign Office of Germany. Andreas Görgen would have been the keynote speaker for our originally planned conference. We are very pleased that he was available for this interview. His remarks underscore the high political significance museums have in the global context.The interview deals with the beauty of diversity and the great challenge of developing a new strategy of collaboration and cooperation among cultural assets and museums in the field of cultural policy in a global context. Link to Youtube: https://youtu.be/An54diLvieI #ICOM #TalkingAboutValues #Narratives2020MPR #TalkingAboutMuseums #TalkingAboutCommunication

Link to the video: https://youtu.be/Oe2raX1wH98 Our ICOM MPR Challenge 2020 7.5 Minutes Hotdesk on the Topic NARRATIVES - Long Story Short is coming to it's next step: Our ICOM MPR board member Joy Chih-Ning Hsin is talking with Carol Scott (GB) Carol Scott takes a birds-eye view of the concept of meta-narrative, Beginning with a definition of meta-narratives and a brief discussion of how they are constructed, she goes on to look at how museums' meta-narratives are affected by a combination of institutional purpose and their role as cultural agencies which reflect the dominant narratives of wider societies. Meta-narratives are, however, subject to challenge and Carol concludes by looking at the impact of recent changes to meta-narratives which are having profound impacts on museums. GUEST: Carol Scott Carol Ann Scott is an international museum consultant who specialises in museum value. She has published widely in this area, most recently ‘Museums and Public Value: taking the pulse’ (2019) and ‘Museums, Branding and Values: harnessing the future’ (2020). A selected list of her publications can be found here. https://carolscottassociates.com/presentations-publications/ She has been a member of the ICOM Executive Board since 2016 where she has served on the Strategic Planning Standing Committee and the Covid-19 Working Group. A former Chair of both ICOM UK and Museums and Galleries Australia, she is now based in London UK and is Director of Carol Scott Associates. https://carolscottassociates.com HOST: @Joy Chih-Ning Hsin Joy Chih-Ning Hsin is currently the Chief of Education and Extension Division at the National Museum of History, Taiwan. She is also the board member of ICOM MPR and Chinese Association of Museums (CAM), and teaches postgraduate at several universities for Museum Studies. Joy is a co-author and the chief editor of Museum Branding: Redefining Museums for the 21st Century, selected papers from the ICOM MPR 2014 Conference which was publish

COVID 19 shut down our conference

NARRATIVES. LONG STORY SHORT... Dear Colleagues, it was a hard decision to take. With a bleeding heart we have to cancel our conference for current reasons. At the moment, we cannot take responsibility for further preparing such an international conference. In Kassel, we are facing strict entry restrictions or possibly a shutdown by order of the local health department and are very concerned about health risks for staff members and our visitors. With the hope of your understanding. Take care of yourself & your families! Yours Matthias Henkel, Chair of ICOM MPR Peter Stohler, Host of the conference PS: We still ask you to save the date (September 21-26, 2020) - because we are currently evaluating the possibility of being able to deal with the topic using a digital format. This would also have the advantage of making an active contribution to environmental protection. Please stay tuned. And please follow us on TWITTER @ICOM_MPR and FACEBOOK and have a look at your website.

The magical Grimm World/Grimmvelt in #Kassel, #Germany is #ICOMMPR's first of many venues of our annual conference NARRATIVES. LONG STORY SHORT, Sept 21-26, in Kassel & Berlin! Register now for EARLYBIRD rates: http://mpr.mini.icom.museum/conferences/conference-information/ "The GRIMM WORLD Kassel transports the Brothers Grimm and their fairy tales into the modern era. By artistic, medial and interactive means, this newly created adventure space conveys the fascination of the life, work and influence of the Brothers Grimm. The GRIMM WORLD Kassel offers much more than just a formal display of valuable literary and historical exhibits." https://www.grimmwelt.de/grimmwelt-kassel/ueber-uns/ #museums #museumcommunications #museumworkers Mid-Atlantic Association of Museums (MAAM) Museums Association Mountain-Plains Museums Association Western Museums Association New England Museum Association Southeastern Museums Conference-SEMC International Council on Monuments and Sites (ICOMOS) CAMOC - Museums of Cities Avicom Icom Committee for Education and Cultural Action (ICOM-CECA) ICOM Australia ICOM Georgia - საქართველო ICLCM - International Committee for Literary and Composers' Museum GRIMMWELT Peter Stohler Matthias Henkel Yu Zhang Joy Hsin @Tamara Ognjević @Yu-Chien Chang

Happy New Year from ICOM-MPR!

Happy New Year to Colleagues Near and Far from ICOM-MPR! Tamara Ognjević Matthias Henkel Yu Zhang Anastassia Belessioti Anna Dentoni Yu-Chien Chang Deborah Ziska Carol Scott

Our special THANX to.... Meghan Curran and Hayk Mkrtchyan and Romina Mancuso and Tove Eivindsen - Venstre - and Damon Monzavi and Jacques Terriere ... you have been great members of the board of #ICOMMPR in the past years... please stay tuned... we are looking forward to work together with you in the future :-)

Thanks Meghan (Meghan Curran) for working so hard to organize ICOM MPR 2019 conference. We wish you were here and are sending our regards from Kyoto👋 #ICOMMPRKyoto

****** SAVE THE DATE ******* 21.- 25.09.2020 Kassel & Berlin: NARRATIVES - Long Story Short. upcoming ICOM MPR conference #TalkingAboutMuseum #IcomMPR2020 #ICOM #AudienceDevelopment #Storytelling #Museum

21.- 25.09.2020 Kassel & Berlin: NARRATIVES - Long Story Short. upcoming ICOM MPR conference #TalkingAboutMuseum #IcomMPR2020 #ICOM #AudienceDevelopment #Storytelling #Museum

Keynote Jason Ulaszek closed our conference program with a presentation on the topic of relevant content. Thanks to all who presented this week, and to our conference sponsors, including ICOM-US. #ICOMMPR2018

Andres Roldan from Parque Explora in Medellin, Colombia kicks off our day talking about how museums can work with with their communities in new ways. #ICOMMPR2018 Thank you to all of the supporters who made this conference possible, including ICOM-US. Icomus Staff

THE 10 MAGIC CIRCLES FOR COMMUNICATION

„Communication is not what comes out, but what arrives. Here are 10 useful hints that you should pay attention to before starting communication.“ #TalkingAboutMuseums #TalkingAboutCommunication

Openings Concert ICOM MPR Yerevan

Opening Concert @ ICOM MPR Conference Yerevan, Armenia 2015

Raccourcis

Type

Organisation à but non lucratif

Our Story

#ICOMMPR

Organisations à But Non Lucratifss á proximité

International Committee for Museums and Colle
1 rue Miollis
International Dance Day
UNESCO 1 Rue Miollis
ITI General Assembly Special Edition 2020
UNESCO 1 Rue Miollis
World Theatre Day
UNESCO 1 Rue Miollis
International Music Council
1 rue Miollis
CID Paris Section
UNESCO House 1 rue Miollis
Ngo-Unesco Liaison Committee
Rue Miollis
Coordinating Committee for International Volu
1 rue Miollis
Autonome de Solidarité Laïque de Paris
62 Boulevard Garibaldi
Français du monde-adfe
62 bd Garibaldi Paris 15e
Solidarité Thaïe en France
83 ave de Ségur
ICOM Costume Committee
Dance and Spirituality
1 rue Miollis 75732 PARIS 15 (Bâtiment Bonvin Bureau 8.15).
Patriarcat Orthodoxe des Nations
2 rue Clouet
Act & Help
30, rue Miollis

Autres Organisation à but non lucratif à Paris

Objectif Costumes
75011
AIVP - Association des anciens élèves de l'EI
80 rue Rebeval
Groupe Francas Yvelines
Union Régionale des Francas Ile-de-France, 10-14 rue Tolain
France Voltige
Immeuble Aéro-club de France, 6 rue Galilée
Groupe Adultes Jeunes - Association Psychisme
80, rue de la Colonie
Maison de la vie associative et citoyenne du
28 rue Laure Diebold
CLLAJ de PARIS
6 bis rue Robert et Sonia Delaunay
Festival Circulations
5 rue Curial
Les Coteaux de Belleville
75020
Paris CMWC 2016
9 rue de la pierre levée
Solution: Solidarité & Inclusion
Cercle de Flore
10 rue Croix-des-Petits-Champs

Voir Toutes

Commentaires

Visit us and join us: https://m.facebook.com/groups/808408362531991/permalink/3651137348259064/

MESSAGE FROM ICOM ZAMBIA PRESIDENT MUSEUMS DAY 2020 Dear ICOM Family in Zambia, I wish you well as the Museum fraternity throughout the world commemorates such an occasion of significant importance in our professional life, in our Exhibitions, our plans and also in our everyday life. Unfortunately the advent of the Covid 19 pandemic has robbed us of our traditional style of remembering this day but still we can’t fold our hands……We will soldier on, and with God’s Grace we will overcome it. Our theme this year is focusing on matters surrounding diversity, inequalities and inclusion .Our Human diversity and cultural differences are the epitome of beauty which we must document and exhibit through our research outcomes. Our Communities has volumes of stories and artifacts which tell interesting storylines which our visitors thirst and yearn to hear, view and enjoy. There is need to include circumstances of vulnerable marginalized groups and challenges of minority people like Albinos, the dispossessed communities and people living with disabilities in our stories, they need space in our show cases. Inequalities are visible in our societies and these are vivid through gender disparities, and the need to promote peace, justice promotes strong social institutions to address these issues as espoused in the sustainable development goals. There will be great challenges to adapt to the new normal of social distancing, quarantining, and working from home outside the sanctuaries of our collections. Covid 19 demands our initiatives, exploring minds and creativity. We must endeavor to continue our work with resilience and determination even under limited resources, technologies and infrastructure. ICOM Zambia is still inviting new members to join ICOM, and my team wishes to applaud the efforts by Nsingo Museum and Chikanta Palace Museum, the Women in History Museum Network including our friends at Nayuma Museum for keeping the story of Community Museums Alive. As president I also commend the Private Museums for bringing balance and making the importance of Museums more relevant than ever. To all the National Museums, I salute you for carrying the Zambian flag High. I wish to end by thanking the National Museums Board of Zambia for its Counsel, Support and Guidance. My prayer is that the Pandemic can be over soon to enable us host the Decolonization Conference which was scheduled for August 2020.Please remember to stay safe, let’s support the frontline workers and our leaders for every effort. The world needs us, Happy Museums Day to Everyone. EMMANUEL HAMATWI ICOM Zambia National Committee President 18 May 2018

The question of definition is a question of unique selling points. Derived from the historical genesis of the institution of the museum, I consider three aspects to be extremely important: (a) the collection of "originals" (b) the permanence of the institution (c) the question of the sphere of responsibility. This is a major challenge in transforming the definition of the museum into the 21st century: (a) What do we see as "original" in the age of digitalization and medialization? (b) Is it sustainable to question the permanence of the institution museum itself? (c) In what ways can we competently expand the scope of responsibility of the institution museum in such a manner that it remains socially relevant? And: We should clearly make a difference between #definition, #mission and #vision. Because if we formulate a expanded definition, we will exclude many museums. Deborah Ziska Anna Dentoni Tamara Ognjević #museumdefinition #ICOM

„Communication is not what comes out, but what arrives. Here are 10 useful hints that you should pay attention to before starting communication.“